AWS Architecture Monthly Magazine: Advertising & Marketing

By Dustin Ward

Amazon Web Services FeedAWS Architecture Monthly Magazine: Advertising & Marketing With 200+ services and 15 years of proven expertise, AWS has everything you need to build faster, operate cost-effectively, and run virtually any advertising and marketing technology workload at petabyte scale and millisecond latency. For the July issue, we spoke to three Advertising & Marketing…

Develop an application migration methodology to modernize your data warehouse with Amazon Redshift

By Dustin Ward

Amazon Web Services FeedDevelop an application migration methodology to modernize your data warehouse with Amazon Redshift Data in every organization is growing in volume and complexity faster than ever. However, only a fraction of this invaluable asset is available for analysis. Traditional on-premises MPP data warehouses such as Teradata, IBM Netezza, Greenplum, and Vertica have…

Are Lambda-to-Lambda calls really so bad?

By Dustin Ward

Amazon Web Services FeedAre Lambda-to-Lambda calls really so bad? If you utter the words “I call a Lambda function from another Lambda function” you might receive a bunch of raised eyebrows. It’s generally frowned up for some good reasons, but as with most things, there are nuances to this discussion. In most cases, a Lambda function…

Creating low-latency, high-volume APIs with Provisioned Concurrency

By Dustin Ward

Amazon Web Services FeedCreating low-latency, high-volume APIs with Provisioned Concurrency The AWS Lambda service runs customer code on-demand in response to events. It works by creating a new execution environment and downloading your code. This initial setup is commonly called a “cold start” and introduces latency to the total execution time of the function. Cold…

How to Proactively Monitor Amazon RDS Performance with Datadog

By Dustin Ward

Amazon Web Services FeedHow to Proactively Monitor Amazon RDS Performance with Datadog By Emily Chang, Technical Content Editor at DatadogBy Yaniv Bossem, Partner Solutions Architect at AWS Amazon Relational Database Service (Amazon RDS) automates time-consuming administration tasks such as hardware provisioning, database setup, patching, and backups. It lets you scale your database with only a…