Inside Microsoft’s marketing team: Scaling expertise with AI

By Dustin Ward

Business leaders are facing a familiar challenge at an unfamiliar scale. Every organization is being asked to move faster as markets change quickly, customer expectations continue to rise, and technology advances at a pace that can feel overwhelming. Teams are expected to deliver greater results, often with the same resources they had before. AI is…

The Economics of Agent Optimization: Four ways to lower the cost

By Dustin Ward

This blog post is the second of a four-part series called The Economics of Agent Optimization which shares the strategies, capabilities, and proof points to help you optimize agent costs and run AI as a managed investment system on Microsoft Foundry. The first post set out the three decisions that system rests on: optimize each…

The Economics of Agent Optimization: From pilots to measurable returns

By Dustin Ward

This blog post is the first of a four-part series called The Economics of Agent Optimization which shares the strategies, capabilities, and proof points to help you optimize agent costs and run AI as a managed investment system on Microsoft Foundry. The AI conversation in most enterprises has moved from the whiteboard to the budget…

AT&T and Microsoft scale trillion-token workloads with Microsoft Foundry and AMD

By Dustin Ward

First-of-its-kind telecom AI deployment Telecommunications organizations are increasingly looking to AI to help teams navigate highly specialized domains, but generic models often lack the industry-specific knowledge needed to understand telecom networks, standards, and operations. To address that gap, AT&T created their Open Telco (OTel) models, the next generation of telecom-focused AI designed to bring deeper…

Azure Databricks delivers proven business value

By Dustin Ward

Microsoft Azure Databricks delivers the first-party advantage of Databricks on Microsoft—and for customers, that advantage shows up as real, measurable value. It is the same Databricks platform your teams already know, co-engineered with Microsoft and delivered as a native Azure service, so it fits naturally into the Microsoft tools, identity, and governance your organization already…