The Signals Loop: Fine-tuning for world-class AI apps and agents 

By Dustin Ward

In the early days of the AI shift, AI applications were largely built as thin layers on top of off-the-shelf foundation models. But as developers began tackling more complex use cases, they quickly encountered the limitations of simply using RAG on top of off-the-shelf models. While this approach offered a fast path to production, it…

Innovation spotlight: How 3 customers are driving change with migration to Azure SQL

By Dustin Ward

Organizations are under constant pressure to modernize their estate. Legacy infrastructure, manual processes, and increasing data volumes in silos make it harder to deliver the performance, security, and agility that today’s business landscape demands to keep pace with the competitive pressures. Continue reading to learn about how three organizations—Thomson Reuters, Hexure, and CallRevu—each jumpstarted their transformation with…

Introducing AWS RTB Fabric for real-time advertising technology workloads

By Dustin Ward

Today, we’re announcing AWS RTB Fabric, a fully managed service purpose built for real-time bidding (RTB) advertising workloads. The service helps advertising technology (AdTech) companies seamlessly connect with their supply and demand partners, such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo and more, to run high-volume, latency-sensitive RTB workloads on Amazon Web…