Summer is reaching its peak for some of us around the globe, and many are heading out to their favorite holiday destinations to enjoy some time off. I just came back from holidays myself and I couldn’t help thinking about the key role that artificial intelligence (AI) plays in our modern world to help us…
Today, we are announcing the general availability of the Amazon Titan Image Generator v2 model with new capabilities in Amazon Bedrock. With Amazon Titan Image Generator v2, you can guide image creation using reference images, edit existing visuals, remove backgrounds, generate image variations, and securely customize the model to maintain brand style and subject consistency.…
When Dr. Swami Sivasubramanian, VP of AI and Data, was an intern at Amazon in 2005, Dr. Werner Vogels, CTO of Amazon, was his first manager. Nineteen years later, the two shared a stage at the VivaTech Conference to reflect on Amazon’s history of innovation—from pioneering the pay-as-you-go model with Amazon Web Services (AWS) to…
Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to…
When I speak to large-scale AWS customers about their challenges and concerns, the conversation often turns to the topic of multicloud. Whether by intent or by accident, these customers sometimes choose to make use of services from more than one cloud provider, sometimes in conjunction with applications or services that are still hosted on-premises. In…
I’m always amazed by the talent and passion of our Amazon Web Services (AWS) community members, especially in their efforts to increase diversity, equity, and inclusion in the tech community. Last week, I had the honor of speaking at the AWS User Group Women Bay Area meetup, led by Natalie. This group is dedicated to…