Amazon Bedrock adds reinforcement fine-tuning simplifying how developers build smarter, more accurate AI models

By Dustin Ward

Organizations face a challenging trade-off when adapting AI models to their specific business needs: settle for generic models that produce average results, or tackle the complexity and expense of advanced model customization. Traditional approaches force a choice between poor performance with smaller models or the high costs of deploying larger model variants and managing complex…

New serverless customization in Amazon SageMaker AI accelerates model fine-tuning

By Dustin Ward

Today, I’m happy to announce new serverless customization in Amazon SageMaker AI for popular AI models, such as Amazon Nova, DeepSeek, GPT-OSS, Llama, and Qwen. The new customization capability provides an easy-to-use interface for the latest fine-tuning techniques like reinforcement learning, so you can accelerate the AI model customization process from months to days. With…